Social Engagement

We all know the importance of sharing on social media when you are a business owner. It enables you to grow your brand’s awareness and builds trust with your client base.

But let’s talk about engagement – are you doing it, because if you aren’t, you should be!

Ok, so you have a profile for your business. You post regularly, but your following isn’t going up as quickly as you want it to. You are spending time creating interesting and engaging content, but only receiving close to 10 likes a post?!

That’s where the power of social engagement comes in. Through engaging with others, you are building your brand’s network. Your comments and conversations are being noticed by a wider community and this community could then become your following and in turn, your future clients and customers.

To list a few, engagement covers the following: clicks, likes, comments, saves, favourites and mentions. The more engagement a post receives, the more exposure and reach it will get.

But we get it; contact engagement takes time. It requires a strategy with a consistent approach and a defined brand voice. Which is a job in itself.

Here is an insight as to how we begin constructing a strong social media strategy:

+ We identify your specific goals. What does your brand want to achieve with each post? Who is this post targeting?

+ We consider your competitors. Through brand awareness and research on what others are doing and how well they are performing, we create strong and inspiring content that is always one step ahead of your competitors.

+ We look at your metrics. Plenty of the data you can retrieve from social platforms is free. Regular reference to these metrics will give your brand elevation when creating your next post or campaign; for example, what time is best to post for maximum interaction?

+ We consider the relevance to each post, understanding that what we do has to benefit your business.

+ Finally, we put timelines into everything we create, so we have points for reflection on our levels of success.

If you are a business who is creating posts that are struggling to get noticed, we can help build you an easy-to-follow strategy. We can manage your account so that you are getting the attention your brand deserves.

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